The digital marketing conference that took place in Barcelona in 2022 was called “GrowBoat”. It was a special event that brought together the brightest minds in the digital marketing industry. This conference was a day-long event that took place on June 16, 2022, in Barcelona, Spain.
The conference started with a workshop from 9:00 AM to 2:00 PM, followed by a sail on a catamaran growboat with snacks and lunch from 3:00 PM to 6:00 PM, and concluded with an exclusive executive dinner at 7:00 PM.
As part of the “Site and Go!” team, we had an excellent opportunity to learn from the best in the industry. The workshop featured presentations from industry experts such as Luis Camara, VP of Marketing @ Rovio Entertainment, Alexandre Pham, Director of Partnerships @ Adjust, and others.
The topics covered in the workshop included the integration of marketing and growth within the product team, the synergies between User Acquisition (UA) and App Store Optimization (ASO), the impact of product aspects on UA payback, the crafting of creative campaigns for performance-driven app marketing, and the role of AI in marketing and product development. The workshop also featured a panel discussion on AI in Marketing & Product Development, featuring representatives from Fastic, Adjust, and OpenAI GPT.
The “Site and Go!” team had the opportunity to get practical input and tackle real challenges together with the experts during the workshop. This was an excellent platform for us to learn from industry veterans and to share our own experiences and ideas.
