Case overview
“Site and Go!” recently partnered with a client intending to launch a motivational start-up website, “Whipcake.com.” The goal was to develop a digital platform to inspire, encourage, and help users to achieve their personal and professional goals.
The Brief
The client sought a vibrant, engaging, and interactive website, capable of motivating users to pursue their goals. They desired a range of interactive features, including a goal tracking system, a community forum, and a daily motivational content feed.
They also wanted to incorporate a blog section for in-depth articles on motivation and personal growth.
Furthermore, they were looking for effective marketing strategies to maximize the website’s visibility and user engagement.
Our Approach
“Site and Go!” aimed to create a dynamic platform that combines functional efficiency with an attractive design that could inspire users. We intended to create a user-friendly interface with intuitive navigation.
Our plan was to incorporate interactive features like a goal tracker and a community forum to foster connection and support between users. Additionally, we envisaged an ever-refreshing content feed of motivational quotes, tips, and exercises.
For marketing, our plan involved a comprehensive digital marketing strategy that included SEO optimization, content marketing, social media promotion, and email marketing to enhance Whipcake.com’s visibility and user engagement.
Implemented Features
The key features we implemented on Whipcake.com included:
- User-friendly Interface: An intuitive design to facilitate easy navigation.
- Goal Tracker: This feature allowed users to set, track, and celebrate their goals.
- Community Forum: This interactive feature facilitated connections, discussions, and mutual support among users.
- Daily Motivational Content Feed: Users received regular motivational content to inspire them to pursue their goals.
- Blog Section: This provided in-depth articles on motivation, personal growth, and success stories.
The Results
- Visitors: The website saw an increase of 350% in unique visitors, a testament to the effective marketing strategies and the wide appeal of the website.
- Views: The number of page views per visitor increased by 225%, suggesting that users were engaging with multiple pages and features during their visits.
- Returning Visitors: The number of returning visitors grew by 275%, demonstrating that users found value in the content and interactive features provided by the website.
